Don Scott Presents
A short list of things this campaign will not do. On purpose.
The Familiar Playbook
Raise money. Print signs. Send mail. Hire consultants. Show up where people are busy and ask them to act excited about it.
Mine won’t.
I’m running because Bedford deserves a choice in an election that should not be uncontested. That does not require noise, pressure, or performance. It requires a name on the ballot, a clear point of view, and an open invitation to talk if you want to.
The Campaign Rules
Each rule is a deliberate choice. The opposite of every rule is what this campaign is actually doing instead.
Lawn signs rarely change minds. They mostly reassure the homeowner. A phone background does the same thing, with less plastic.
Do this instead
Our version of a lawn sign. Made for your phone wallpaper, lock screen, or home screen.
No donation emails. No finance committee. No “chip in before midnight.” If a local race needs a finance operation, it’s probably become something else.
Do this instead
Invest in pooches, not politicians.
No paid social. No glossy persuasion campaigns. No digital stalking. If you want to hear from me, it should be because you chose to.
Do this instead
I’ll show up in your feed only if you put me there.
I will not be sending dramatic postcards to your house pretending urgency in 72-point Helvetica. You already get enough paper from people who want something.
Do this instead
I’ll come to your inbox on invitation only.
No forced smiles at 7:14 AM. No clipboard energy in the produce aisle. You are allowed to buy bananas in peace.
Do this instead
I built an AI bot to make it easy for everyone to get answers.
There was no big announcement. There will be no choreographed enthusiasm. This is a campaign, not a traveling production of civic theater.
Do this instead
Twenty minutes. No agenda. Talk about whatever’s on your mind.
No outside strategists billing by the hour to explain Bedford to people who already live here. I’m using technology openly to do more with less. That should be normal in government too.
Do this instead
The tools, costs, and decisions are being documented in public.
You will not find a page dedicated to attacks, outrage, or daily reactive drama. If you want to compare candidates, you can do that. I trust you.
Do this instead
Eight civic perspectives on Bedford’s real questions.
Most campaigns drip out the same familiar photos for months. We decided to post the whole staged campaign album at once and save everyone the suspense.
This is not a traditional campaign, and I’m not going to act like it is. Bedford deserves a choice. That’s the point. Everything else is optional.
Do this instead
Every scenario choreographed, eight months in advance.
Step 1 of 3
Would you prefer to meet virtually or in person?
Step 2 of 3
What time of day works best for you?
Step 3 of 3
Thanks. Don will reach back out shortly to schedule.
